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Samsung Galaxy Unpacked 2024: A New Era in the Foldable Phone Market
• Samsung Electronics has announced the release of its new foldable smartphones, the Galaxy Z Flip 6 and Z Fold 6, which will launch in a week. These models are the first foldable phones to feature built-in AI capabilities.
• The "Galaxy Unpacked 2024" event is scheduled for July 10 at 3 PM (local time) in the Carrousel du Louvre, located beneath the Louvre Museum in Paris, France.
• This event marks a crucial moment for Samsung to reclaim the top spot in the foldable phone market from China's Huawei, which held a 40% market share in the first quarter.
• The Galaxy Z Flip 6 will feature a battery upgrade from 3700mAh to 4000mAh, and the rear camera resolution will improve from 12MP to 50MP.
• The Galaxy Z Fold 6 will be thinner and lighter, expected to weigh 240g, 13g less than its predecessor, with a more angular design.
• Alongside the new smartphones, Samsung will unveil various new hardware, including the "Galaxy Ring," a healthcare device that can measure heart rate, blood pressure, and oxygen saturation.
• To build excitement before the Unpacked event, Samsung has partnered with the city of Paris for a campaign. Renowned photographers Raymond Depardon and his son Simon have showcased their works at major Parisian landmarks.
A New Era in Innovation and AI
On July 10, Samsung Electronics will host the "Galaxy Unpacked 2024" event at the Louvre Museum in Paris. This event will showcase Samsung's latest foldable smartphones, wearable devices, and new healthcare products, reinforcing its position in the global market. Amidst China's growing dominance in the foldable phone sector, Samsung's strategies and responses are gaining attention.
1. Galaxy Z Flip 6 and Z Fold 6
Samsung's latest foldable smartphones, the Galaxy Z Flip 6 and Z Fold 6, will be released with significantly improved specifications. The Z Flip 6 will have a battery capacity increase from 3700mAh to 4000mAh, and the rear camera will be upgraded from 12MP to 50MP. The Z Fold 6 will be lighter, weighing 240g, 13g less than its predecessor, and will feature a more angular design.
2. Galaxy AI Integration
The new foldable phone series will incorporate Samsung's latest AI capabilities, enhancing user convenience. Real-time translation and the "Circle to Search" feature will now be available in various messaging apps. Additionally, advanced AI features first introduced in the Galaxy S24 series will be implemented in these foldable phones.
3. Response to the Chinese Foldable Phone Market
In response to Huawei's 40% market share in the first quarter, Samsung is strengthening its strategies to regain market dominance. With a strong emphasis on AI functionalities and improvements in camera performance and battery life, Samsung aims to offer a differentiated user experience and recover its market share. The company also plans to maintain its leadership in the premium market segment through its high-end product lineup.
4. Galaxy Ring and Galaxy Watch Ultra
Samsung's new healthcare product, the "Galaxy Ring," will feature functions to measure heart rate, blood pressure, and oxygen saturation, available in various sizes. Additionally, the new "Ultra" lineup of the Galaxy Watch will include a square design and a digital crown, positioning itself as a premium product.
5. Galaxy Buds 3 and Buds 3 Pro
The Galaxy Buds series will also be upgraded. The Buds 3 and Buds 3 Pro will have IP57 dust and water resistance ratings and improved microphone performance with a new stem design. The Buds 3 Pro will offer a richer audio experience with dual speakers and adaptive noise control.
6. Collaboration with Paris
To boost the atmosphere before the Unpacked event, Samsung has partnered with the city of Paris for a campaign. Renowned photographers Raymond Depardon and his son Simon have displayed their works at key Parisian landmarks, enhancing the event's excitement.
Expectations and Future Sales Points
Samsung's new products are expected to enhance market competitiveness through AI features, innovative designs, and healthcare functionalities.
The expansion of AI capabilities will significantly improve user experience, with particular excitement around the specialized AI features for foldable phones, which promise to offer unique and enhanced functionalities tailored to the foldable form factor. Additionally, the healthcare products will strengthen Samsung's position in the wearable market.
Moreover, the design and performance improvements will re-establish Samsung's leadership in the foldable smartphone market.
